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First, it lured in end-users by promising them a good deal: "Unlike Myspace, which spies on you from asshole to appetite, Facebook is a privacy-respecting site that will *never, ever* spy on you. Simply sign up, tell us everyone who matters to you, and we'll populate a feed with everything they post for public consumption":

https://lawcat.berkeley.edu/record/1128876

The users came, and locked themselves in: when people gather in social spaces, they inadvertently take one another hostage.

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