@lina The problem is that stuff that you could argue is just a nothing burger and isn't actually really prevalent, is suddenly appearing in your life. I asked once to a group of university mates, "Does anyone actually identify as latinx?" And one replied "I have a few friends that do."

That's the crazy part to me. It's simultaneously an invention of a minority and a total nothing-burger, but is also finding its way into lots of people's lives. I forget the numbers but it's something like less than a third of the total population in the US actually uses social media.

But my sampling could also be biased because it's among young university students and graduates, the ones extremely likely to have social medias and thus engage in online ideas.