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@Uilebheist @cstross @nske It’s not so much that they employed him, it’s that they were proud of it, went after their own customers when called out, and remain unapologetic.

Sure, you can’t boycott everybody, but in cases there are less offensive alternatives — and in this case there seem to be plenty — I still think boycotts are plausible and effective.

I mean, your argument is the one a lot of people will use to stay on Xitter.