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- Embed this notice@lain There was a ton of good YouTube content years ago because they were paying small content creators enough that they could live off making youtube content but then they adjusted how they did payouts and killed it for everybody that wasn't big enough to require a management agency and that is why now a lot of youtube content feels "same-ey". There is a lot of consolidation behind the scenes. To survive yeah these channels are going to have to join forces.