@aral Reading the details, it looks like this is going to be a variant media and communications qualification, with the usual video and audio editing, scripting, presentation, law and production modules, plus some extra marketing modules and some specific cultural studies stuff.
I'm probably biased because I took media and comms as a vocational qualification back in the dark ages, but they're usually very practical hands-on degrees, and they always get vaguely dismissive headlines about "oh, a degree in watching TV, is it?" (or uploading to TikTok, in this case).