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- Embed this notice@p @Tony @Soma @admin @fuckracists @locagainstwall @unlight That was a clever marketing strategy from Apple. Since target consumer base in USA is too retarded to install and use third-party messaging application, they embedded their own solution, iMessage, into the default app used for SMS. If you try to send an SMS message to the number that has an Apple account, and owner's iPhone is online, it will be sent via iMessage and the text bubble will have the blue background, otherwise it's green. Seeing the green bubble gives women the "ick".