I guess an obvious but important addendum here:
Everyone who worked at Best Buy at the time knew this would be a disaster. Opinion ran the gamut from “those idiots” to “those fuckers.” In hindsight, the prevailing opinion of the people in the midst of the work was correct, and the CEO was wrong.
That’s not to say that employees always know everything, or that there’s never value in a leader with perspective, but…listening to the folks on the ground even a little would have prevented a fiasco.