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Consider:

In the mid-00s, after the dot com bubble had fizzled and during Amazon’s ascendance to total domination, Best Buy had a substantial and rather enviable in-house custom software operation. It’s a lot to get going: not just hires, but a culture to establish, process, precedent, momentum. They had it. At that crucial moment, they had it.

And on day, they outsourced it all to Accenture.
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