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You know how young children will see some toy or shiny object on a store shelf, and somehow — by design! Marketers know what they’re doing! — they instantly •have• to have it, and are obsessed, and all sense and proportion go out they window and they need it now now NOW, but if they get it they abandon it within a week because it’s junk that only looked good on the shelf?

It’s like that with CEOs and AI right now.