@sdouglass I guess it depends on the crowd. But music videos have worked for me -- and for getting friends to listen to music - thats about it.
As far as getting my music listened to, I had a windfall of music streams (around 5k on spotify) after a couple of songs were used by a popular youtuber on a video.
I talked about it here: https://freeradical.zone/@frigginglorious/110153759242186459