@Radical_EgoCom The choice between bastards and even bigger bastards is a painful choice for me, but can be life or death for the poorer people in society who tend to be on the pointy end of every grim policy choice. I'm not happy about any UK party, but I can see who'd be worse for the worst-off.
I tend to think of it as "who do I most want to vote against?" and then vote for whoever is most likely to beat them.