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@mattb How about this: provide a paid for service and don’t track people.

You might say “but that’s exactly what they are doing!”

Not really. They’re trying to have their cake and eat it too. They have absolutely no problem with surveillance capitalism – with exposing people to tracking by third parties and everything that that entails – and with their site making money from adtech. Then, on top of that, they’ll also take money to turn off the ads. The tracking? Not necessarily.