@thor I'm reminded of the modern use of the term "normalise". It used to mean bringing something into a normal state. But these days it is used in the sense of creating "a new normal".
I am of the opinion you can't do that. And you shouldn't. Beauty standards are not generated by media or the patriarchy. They are sometime abused and exploited by those things, yes. But you can't just change the standard to fix that problem.