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I know it's easy to make fun of logo designers and the mystical abstract things they talk about-- but it's just one of those things that when it works it really works.

The fediverse has a massive branding problem-- but also a legitimate excuse: it's not easy to do branding in this context.

There isn't any real fediverse logo. Most people call it "Mastodon" -- which simply isn't correct.

Amazing to see a big company want to emulate the troubles of those with no ad budget.