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@eris Oh 100%, they just want to capitalise on the need for a new microblog platform.

Personally, I think Threads being successful would make Meta way too much of a monopoly in the social media space (even putting aside the privacy/data collection issues). But then, what viable alternative is there for normies really?
As much as I wish everyone would just move to Fedi, it doesn't really make sense for creators who need to make a living