@aral
I keep wondering where we went wrong.
We had something like the Small Web 30-40 years ago.
(Although I find the word a bit weird. For me, a web is a network, that only exists because there are nodes that communicate.)
Sure, you likely didn't have your own server in the 80s. But our "organization" had (university, research institute, military thing).
The whole idea of "having your own website" was something that could have naturally evolved into "having your own server".
And yes, it is high time we fix that "it actually belongs to someone else" thing.