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@hollie I think that's a really good question! The Fediverse seems more accessible to those people than the IndieWeb, but even then I've never convinced any IRL people to sign up, firstly because of the "you have to pick a server" thing (sadly), and secondly because they don't really want to make a whole new account just to follow one person. Now if everyone were on the Fediverse then the whole beauty of it would be that you can follow everyone from your one account, but since the status quo is that "everyone" is on FB or Insta… not so much. So if anything, I think the way forward is to get more and more Fedi-curious people on here, so "regular" people are likely to know multiple people already on the Fedi, and gradually get curious themselves.

Then as for the IndieWeb... I feel like if someone is not interested in coding/HTML/etc., it's a really hard sell, and if they're not even open to the Fedi they definitely won't be to the IndieWeb. Unless they're a freelancer or something and you can convince them it's good for business to have their own website, even despite their lack of coding interest, perhaps. Honestly unless someone was reminiscing with me about customising their Neopets profile with HTML and CSS back in the day, or something, I wouldn't try selling a "regular" person on the IndieWeb 😅