@mathew @fabiank83 @rodhilton EVs were a niche market before Tesla broke it open. Touch smartphones were a niche market before Apple broke it open.
Neither of them made technical innovations other than integration, both of them were a success in vision, design and marketing that changed public perceptions and expectations.
The Samsung Galaxy wouldn't exist without Apple and the Nissan Leaf wouldn't exist without Tesla, but at this point you're better off buying the non-first-mover.