I wonder how all their other brands are doing. They own Red Hook, Shock Top, every fucking shit Australian beer .. After the toxic razor ad, I've stopped buying all P&G products (and that's tough; I've bought a few by accident) ... but most people don't put in that effort. AB InBev has so much money I feel like it will only be a single brand death .. Bud Light/Ice/Weiser/etc. will probably be a single column on a shelf .. maybe they'll bring back all the dead Michelob specialty brews.

But even if just the brand dies, eclipsed by PBR, Yuengling, Miller (yea they're not AB; I thought they were too) and Coors, that's still a powerful message against the bullshit. It's also interesting to note the original purchase of AB by the Belgium company was a hostile takeover. Now would be a great time for the original family to speak up and try to spin off some labels.