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@schwa @sandofsky @nicklockwood @gruber @matt
It’s worse. Like…your if gym membership were hidden in your power bill, and 50% of your users forgot where the gym is, or that it exists.

At the time, app vendors were utterly at the mercy of phone carriers. Carriers would auction off top slots in app list for new phone setup. That was the whole game right there. You don’t even bother advertising. Capture users on setup, they forget you exist, you bill them forever.