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@selea There's a few problems:

1. There was any wizard to help people find the *best* server -- it was just 10,000 servers and hope for the best

2. People don't know what "decentralized" means, so they go for the server that they perceive gives them the biggest network effect

3. People are being sold on "Mastodon as a Twitter replacement", not on "Fediverse as a Big Social replacement", which means federation is something people don't figure out until they register.