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The re-brand of the Fediverse as "Mastodon" has created big problems -- problems that were both predictable and preventable.

For one thing, the honeymoon period for Mastodon is over.

People aren't willing to ignore its flaws anymore because it's the one alternative to Twitter that has traction.

Now people want creature comforts.

But guess what? Because the entirety of the Fediverse is branded as "Mastodon", people are more likely to migrate to Bluesky than elsewhere on the Fediverse.