We should all be embarrassed that companies in the entertainment industry are taking leadership positions on pushing back against fascism, while companies involved in journalism, education, and publishing, are taking the collaborator stance.
The parts of society that everyone promised would save us from fascism, are failing. The parts of society that the Very Serious People (tm) saw as frivolous pastimes, are providing more truth and safety.
This is the Teen Vogue'ification of the world.