@mentallyalex Certainly people have gulled me into MLM recruitment sessions, and I consider MLMs a form of cult.
I was also in a "traditional witchcraft" coven that had a lot of cult-like characteristics but wasn't a full-on cult largely because the leader didn't want to put in the work of a cult leader.
And I've been proximal to a cult masquerading as an "open to all" Wicca group.
And there was the one time I intentionally went to a Kabbalah Center seminar, just to scope the cult vibes.