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@gbhnews @jsit also setting up your own instance of Mastodon or other software on the fediverse is pretty easy. For one client @agaric is doing this two ways: One where "News Org dot Social" engages like you are now (and also, not so needed, invites the public) and another where the news org at its main domain publishes full articles directly. This could be done on the same domain with some technical differences, or easily on a main domain and a subdomain (social.wgbh.org or social.npr.org).