@jonahbk Well, right, I guess I was thinking that a) having quality content that aligns with the instance's values/interests is just something that they want to exist in the world (I do) but also that b) it functions as a kind of 'ad' for the instance -- ie., look at the cool people who have that domain.
I suppose you could do cute stuff like have the content/art available first to instance members, but isn't the ideal that good stuff is broadly and equally shared? :)