@bob since federated services are immune to centralization and user lock-in, sustaining their development requires innovative business models.
@gna is trying to come up with a new one, never tried before AFAIK. A federated forge hosting online service is run by a collective of independent Free Software service providers. It is a showcase that reflects well on their reputation.
The key is "collective". A showcase run by a single service company, is not new ? And toxic.