Losing 10% of your active customer base is significant. Specifically because the sort of people invested enough to pay attention to this stuff are the whales they want to milk. Your average dnd player only buys the player hand book, and many of those buy it second hand or borrow a friend. They want to transition their business model to allow for more “micro transactions”, to use a word most people understand for this, and how they are doing it is angering their paypigs