@udon @TerminalAutism Because sometimes you abide to an ideology without even knowing.
Take the Qanon larpers for example, they were part of an ideology, or a cult, it's the same thing anyway, but they don't think themselves as serving an ideology, they legit think they're serving the truth while they don't.

Everything is an ideology in a sense, like I said even "no ideology at all" is an ideology, because you've got the idea of not following a certain idea, then others catch on and start getting the same idea of not having an ideology, and now they serve the ideology of not following an ideology, then somebody else looks at it and goes like "heh, that ideology is retarded".