Charlie Stross@futurebird The reason search is enshittified is complex but boils down to: because, capitalism.
The web is huge. Scanning and indexing it requires enormous bandwidth and gigantic storage. For better or worse we chose to leave it to the "free" market, so our search tools are provided by advertising corporations (notably google) who use search as a lure, to attract eyeballs to ads.
Of course, google prefers to serve you ads than to service your search requests …
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