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Sure, the worst people imaginable run these companies, but the *reason* they're able to yield to their most venal impulses and succeed is because the world has been re-arranged to make sociopathy and greed into fitness factors. We get technocarcinization because the most fit organism for a landscape without consequences is a zuckerbergian techno-crab:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

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