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Today, Apple and Google are run by bloodless business sociopaths who go to enormous lengths to project an air of sober adulthood. And yet, these people - who would never be caught dead bow-hunting their own livestock or climbing into an MMA cage - have steered their companies into Facebook's quadrant on our enshittification 2x2.

I think this shows just how much the enshittification of tech is a matter of the policy environment, not the personalities of the people involved.

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