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@dalias I was reading something recently about how modern fascism relies on gullibility and (iirc) cynicism (or nihilism of some shade). This also applies to all the other hype cycles of the last 20 years or so, I think, and maybe even back beyond that into MLM and the like.
As I see it, if you want to just lump all these things under the rubric of pyramid schemes, the bottom layers are heavily populated by gullible people and as you go up the layers some of that gullibility gets replaced by cynicism. Those higher-ups know that most claims are bullshit but they just don't give a fuck any more.
Nice thought experiment, but I don't think that the problem is to convince the believers that they're wrong so much as dealing with the inherent cynicism of those that know that most of it is bullshit but chose to ignore it if it helps them make a buck.