most cities should severely tax parking lots and pour that money into more buses.
Because guess what happens to paid parking when taxes go up? the cost is passed on to price and quickly people WILL see the value of a bus pass.
In time perhaps they'll even see the pointlessness of owning a vehicle if they rarely travel and will just... not buy one. you don't need to pay for maintenance or insurance on a vehicle you don't have.
Think of how much of a financial burden that takes off low income people