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@thomasfuchs Not really seeing the "sports" aspect you're talking about unless you're still referring to that "MAX" font they used? That, or the "look, this thing is dust and dirt proof" so you can use it to shoot a movie while debris hits your camera operator's face.

As for other reasons to get a Pro, the Pro Max for the bigger (frankly, better) screen.

As for the camera, yes, that's been the differentiator. The Pro can shoot in raw formats as well as ProRes for video. In the case of 17, each lens is now 48MP, and it has an 8x optical zoom on the extra telephoto lens, etc. And faster USB-C port for transferring footage.

The regular iPhone 17 has a decent 48MP camera, just not telephoto. No ProRes support for video, etc.