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@aral exactly. The EU needs to mandate that

1. Every browser needs to, by default, be set to allow "strictly necessary cookies" only.
2. Every site that wants to serve EU users must honour this setting.
3. Impose massive fines on sites that don't do this or that choose to interpret "strictly necessary only" in "creative" ways.

So that anybody who does not want other cookies has to do exactly nothing to achieve that.