Embed Notice

1/4 - McKinsey research have developed an “attention equation”. Attention doesn’t simply equal the amount of time spent; it equals the amount of valuable time spent, driven by focus and intent.

1. The focus on the quantity of time spent—or the size of audience—overlooks a more important issue: the quality of time spent. Not all consumer attention is created equal.

2. There isn’t only more content to consume but also more devices to consume it on—often simultaneously.