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   Sam Sethi :pc2red: ⁂ (samsethi@podcastindex.social)'s status on Wednesday, 16-Jul-2025 00:23:07 JST Sam Sethi :pc2red: ⁂

   1/4 - McKinsey research have developed an “attention equation”. Attention doesn’t simply equal the amount of time spent; it equals the amount of valuable time spent, driven by focus and intent.

   1. The focus on the quantity of time spent—or the size of audience—overlooks a more important issue: the quality of time spent. Not all consumer attention is created equal.

   2. There isn’t only more content to consume but also more devices to consume it on—often simultaneously.