Why are more users willing to pay for ad-free quality digital content? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach?
- YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don’t want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials?
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Sam Sethi :pc2red: ⁂ (samsethi@podcastindex.social)'s status on Friday, 20-Jun-2025 11:56:53 JST Sam Sethi :pc2red: ⁂