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   Sam Sethi :pc2red: ⁂ (samsethi@podcastindex.social)'s status on Friday, 20-Jun-2025 11:56:27 JST Sam Sethi :pc2red: ⁂

   1/2 - On this week's Podnews Weekly Review, James Cridland and I discuss key podcast trends.

   - Podcasting is a mainstream media in Australia, the US and UK with over 50% of people listening to a podcast every month in each country. Our time and attention is limited so what other media is declining?

   - YouTube is the main access point for news podcasts in the US.

   - Why are "Downloads decreasing for many podcasts" but podcast listen/watch time is growing?

   • Tim Chambers repeated this.
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     Sam Sethi :pc2red: ⁂ (samsethi@podcastindex.social)'s status on Friday, 20-Jun-2025 11:56:53 JST Sam Sethi :pc2red: ⁂

     in reply to

     Why are more users willing to pay for ad-free quality digital content? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach?
     
     - YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don’t want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials?