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That's a different issue imo
>companies will do everything to enforce control of their ecosystem.
DRM. Most them know each other and agree behind closed doors.
> there's no advertisement, no famous people paid to be there.
The whole advertisement ecosystem is owned by google themselves. No other than their advertising network can display ads. That's notably why they are forced to sell.
If youtube/google had more than just one Advertising network then they wouldn't have had to sell and many people would have been able to get advertising networks on other platforms without issue.