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   Dare Obasanjo (carnage4life@mas.to)'s status on Friday, 30-Dec-2022 22:32:52 JST Dare Obasanjo

   This is a great story of how Barnes & Noble’s new CEO who was hired in 2019 has turned around the company. Sales are up, it opened 16 stores this year and plans to open more next year.

   The secret is the CEO really likes books and readers. So he stopped doing deals with publishers to promote their latest books & NYT best sellers and encouraged individual stores to promote books they found most interesting.

   So simple yet…

   https://tedgioia.substack.com/p/what-can-we-learn-from-barnes-and

   • Doughnut Lollipop 【記録係】:blobfoxgooglymlem: likes this.
   • Darnell Clayton :verified: repeated this.
   • Embed this notice
     Bradley :smugcat: (bradley_jf@mastodon.online)'s status on Saturday, 31-Dec-2022 00:01:17 JST Bradley :smugcat:

     in reply to

     • Darnell Clayton :verified:

     @carnage4life @darnell that’s a great article. I love books and I used to buy 30-40 a year. Then I noticed the pages getting thinner and the text getting too small to comfortably read so I stopped buying physical books and turned to digital because I can adjust the font to be more comfortable.

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     Darnell Clayton :verified: (darnell@one.darnell.one)'s status on Saturday, 31-Dec-2022 00:02:08 JST Darnell Clayton :verified:

     in reply to

     • Bradley :smugcat:

     @Bradley_JF @carnage4life I might have to checkout my local Barnes & Noble now. Glad they are still around!