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   nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:30 JST nicolas ⁂

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   In the meantime, it seems that another Danish company, WeSupply, became the official distributor for the Aykasa crates: https://we.supply/brand/aykasa/

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:31 JST nicolas ⁂

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     The question is who broke up with who, what happened behind the scenes?

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:32 JST nicolas ⁂

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     Last chapter of the saga. Visiting the HAY main store in Copenhagen earlier this week, the Aykasa crates were not there. Instead, there was a new model, as similar to the original as any of the other off-brands, with the letters H, A, Y molded into the plastic. Made in China.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:33 JST nicolas ⁂

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     Other Danish stores started to make their own versions. The COOP supermarkets are selling their own. The JYSK furniture store are selling their own. They are all pretty much the same, but are distinguishable by the shape of their cut-outs and how the plastic material feel.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:34 JST nicolas ⁂

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     But it wasn’t actually the same crates. Instead, it was a Danish copy sold under the brand DAY: https://www.schou.com/en-gb/products/home/interior-design/storage

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:35 JST nicolas ⁂

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     One day, they reached supermarkets.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:36 JST nicolas ⁂

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     As years passed, the crates made their appearances into more and more shops, less and less fancy ones. Toy shops are selling them as toy storage for kids, decoration stores as a practical home item, art and office supply shops as boxes for supplies. But always sold under the HAY brand. They became commonplace in many stores and I imagine a familiar sight in Danish homes.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:37 JST nicolas ⁂

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     It seems that the crate design might have evolved slightly (we got some more along the years, they *are* practical). Originally showing the Aykasa logo, there are some that only show the model name, some nothing at all, but they are all made in Turkey.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:38 JST nicolas ⁂

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     What HAY did was to import the industrial crates and sell them for a different usage than what they were originally intended. At a much higher price as well, one can imagine.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:39 JST nicolas ⁂

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     Not a fancy Scandinavian home-decor product at all, but a food logistics solution by a Turkish company called Aykasa Polimer: http://foodlogistics.aykasa.com.tr/index-en.html

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:40 JST nicolas ⁂

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     But here is what they were made for originally:

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:41 JST nicolas ⁂

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     We realised afterwards that these boxes were available in many other posh design shops across the city. And they were all sold as a product from HAY, a well-known design brand around here.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:42 JST nicolas ⁂

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     Several years ago, in the shop of the contemporary art museum Arken, among all the art and #design objects, we found some plastic crates that were quite nice. They were foldable, could be piled up, and there were a lot of colours and a few different sizes that could nest instead each other. A little expensive, but practical. We got a couple for storage around the house.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:43 JST nicolas ⁂

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     So this takes places around #Copenhagen, #Denmark where I live, but I hear the trend might have crossed borders too.

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     nicolas ⁂ (nclm@mastodon.social)'s status on Saturday, 24-Dec-2022 08:36:44 JST nicolas ⁂

     For some reason, today I’m finding myself making a thread about plastic boxes. I actually had it drafted for one or two years and never published it, but some exciting new drama in this captivating saga made me complete it today ?