How should Twitter respond to Mastodon?
"The Innovator's Dilemma" claims incumbents are frequently displaced by innovations that are "not as good" at doing things valued by incumbents but are better at helping some important class of users satisfy unmet needs.
Being "not as good" is very important since incumbents will often ignore such challengers long enough for them to become "good enough."
Will Twitter ignore Mastodon? Should they?
@blaine @evan
https://www.christenseninstitute.org/books/the-innovators-dilemma/