I think I get it now.
CEOs are influencers. The CEO of a public company, or of a private company that needs to raise a lot of funds can't just run the company and try to make money, they need to be a public person, interesting, controversial.
They need to say things that will aid in the speculative project. So, being in the news for saying something wicked and avaricious just shows what a "good" CEO you are.
It's a little like professional wrestling or politics too now.