A 99 Flake, 99 or ninety-nine is an ice cream cone with a Cadbury Flake inserted in the ice cream. The term can also refer to the half-sized Cadbury-produced Flake bar, itself specially made for such ice cream cones, and to a wrapped product marketed by Cadbury “for ice cream and culinary use”.
Created at the Cadbury's factory in Birmingham, England, the flake was originally designed to be a cuboid and to fit into a wafer. By 1930, Cadbury's was selling half-length Flake "99s" specifically for serving in an ice cream cone.
'99' ice cream
A 99 Flake is an ice cream cone, usually made with soft serve ice cream, into which a Flake bar has been inserted. The ice cream is usually vanilla flavoured. They are sold by ice cream vans and parlours. Variations include a 99 with two flakes – often referred to as a "double 99" or "bunny's ears" – and a 99 with strawberry or raspberry syrup on top, sometimes known as "monkey's blood".
Cadbury 99 Flake bar
The Flake chocolate bar manufactured and marketed by Cadbury...