Cursed: the evil "Allow websites to perform privacy-preserving ad measurement" exists in Firefox mobile not just desktop, but the UI to disable it is not present on mobile.
If you're using mainline mobile Firefox that blocks access to about:config, you need to use the roundabout way to get to it:
chrome://geckoview/content/config.xhtml
Then find dom.private-attribution.submission.enabled and change it to false.