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   Aulia Masna (aulia@mementomori.social)'s status on Monday, 27-Jan-2025 14:33:56 JST Aulia Masna

   Malaysians are blowing up about this iPhone 16 Pro ad because the word sinema is non standard in Malay and the use here in “Karya sinema” is grammatically incorrect — the correct form would be “Karya sinematik”.

   In the replies they’re lamenting the loss of the Malay language identity and some are comparing it to Indonesian or saying it’s becoming Indonesian. I noted in the reply that while it’s also non standard grammar in Indonesian, this is common practice.

   Folks, this is advertising. Grammar rules often go out the window to catch people’s attention and to create some sort of brand or messaging association. Based on the replies, Apple succeeded in getting people to talk about it. The fact that it got posted on social media means it’s reaching beyond its intended audience. It worked! 😂😂

   #TootSEA #Malay #BahasaMelayu
   https://www.threads.net/@rex.tai.z.h/post/DFS82ljyZww

   • Embed this notice
     Elizabeth Tai | 戴秀铃 🇲🇾 (liztai@hachyderm.io)'s status on Monday, 27-Jan-2025 14:34:29 JST Elizabeth Tai | 戴秀铃 🇲🇾

     in reply to

     @aulia I don't think we even have the word sinema but don't quote me I got C5 for Bahasa 😆

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     Elizabeth Tai | 戴秀铃 🇲🇾 (liztai@hachyderm.io)'s status on Monday, 27-Jan-2025 14:44:06 JST Elizabeth Tai | 戴秀铃 🇲🇾

     in reply to

     @aulia Apple, trying to innovate BM 😆

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     Aulia Masna (aulia@mementomori.social)'s status on Monday, 27-Jan-2025 14:44:07 JST Aulia Masna

     in reply to

     • Elizabeth Tai | 戴秀铃 🇲🇾

     @liztai no, you don’t, which is why I said the word is non standard in BM 😂😂

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     Elizabeth Tai | 戴秀铃 🇲🇾 (liztai@hachyderm.io)'s status on Monday, 27-Jan-2025 14:46:30 JST Elizabeth Tai | 戴秀铃 🇲🇾

     in reply to

     @aulia 🤣🤣🤣

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     Aulia Masna (aulia@mementomori.social)'s status on Monday, 27-Jan-2025 14:46:31 JST Aulia Masna

     in reply to

     • Elizabeth Tai | 戴秀铃 🇲🇾

     @liztai oh don’t worry, they’re just following Anwar’s lead