I'm not gonna say Brian Thompson, CEO of UnitedHealthcare, deserved to die. If you really think about it: no one deserves to die.
However, if you turn a profit off of algorithmically denying people the necessary medical care they need to survive, then you've made a decision about who deserves to die many times. Tens of thousands of times. With an arbitrary criteria. UnitedHealthcare actually has the highest claim denial rate of any health insurance company in America. You've built one of the world's most profitable businesses off of that.
There's just a sort of irony of someone doing to him what he's done to millions: deciding whether to live or die.