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   Kat O’Brien (obrien_kat@mastodon.world)'s status on Thursday, 21-Nov-2024 00:09:03 JST Kat O’Brien

   I knew the digital ad targeting was precise these days, didn’t realize the OOH ads were too (joking)
   I stopped to stretch as a tram in Sevilla was about to pass (I seemed to tweak my hip on my run this am) and then the track was covered with ads for some cream that is supposed to help your muscles recover.
   Talk about nailing the audience.

   • Embed this notice
     Joe Ortiz (joeo10@mastodon.sdf.org)'s status on Thursday, 21-Nov-2024 00:12:00 JST Joe Ortiz

     in reply to

     @obrien_kat Wow, coincidence I can guess.

     Plus, I feel ads are going to be even more accurate and more digital as time goes on on public settings, especially with AI involved. I saw some of those digital ads already when I visited the NYC subway several weeks back.

   • Embed this notice
     Joe Ortiz (joeo10@mastodon.sdf.org)'s status on Thursday, 21-Nov-2024 00:46:23 JST Joe Ortiz

     in reply to

     @obrien_kat Exactly as this piece isn't truly surprising to me as this shows that we need strong privacy laws everywhere globally. It's not just a US, UK, and/or EU issue now.

   • Embed this notice
     Kat O’Brien (obrien_kat@mastodon.world)'s status on Thursday, 21-Nov-2024 00:46:24 JST Kat O’Brien

     in reply to

     • Joe Ortiz

     @joeo10 this was definitely a coincidence as they were physically placed on the tram, but thought I would joke about it :)
     Yes on even more targeted, especially with how much of our private data is sold 🥲
     Not sure if you saw this which I shared 🤯 https://www.wired.com/story/phone-data-us-soldiers-spies-nuclear-germany/